Daisy Alejandra Estrada, Ph.D.
Postdoctoral Research Associate
Tarleton State University
Hola! Hello! I am Daisy Alejandra Estrada, and I am a Postdoctoral Research Scholar in the Group Dynamics Lab at Tarleton State University (Fort Worth), where I work with Principal Investigator, Dr. Jonali Baruah. My research sits at the intersection of social cognition, creativity, and culture — I investigate how people generate and remember creative ideas when working together, and how virtual collaboration shapes those processes. Feel free to reach out and chat with me!
Research Interests
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Social-cognitive processes in group creativity and collaboration
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Virtual teamwork, cognitive fatigue, and the novelty paradox
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Computational text analysis and NLP methods in psychological research
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Cross-cultural cognitive science and Latine cognition
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Bilingualism, language, and autobiographical memory
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Ethical and community-engaged research with diverse populations
Professional Goals
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Advance understanding of how culture, language, and collaboration shape human cognition through rigorous experimental and computational research
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Develop independent research funding to sustain a program of work on group creativity and social cognition
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Mentor students from all paths on their academic and professional journeys​
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Promote open, ethical, and community-centered scientific practices
